The Opportunity
PKF Antares is seeking a motivated and creative Digital Marketing
Associate to join our Toronto office. In this hands-on role, you will support
the execution of our digital marketing, content, and brand initiatives, helping
strengthen our online presence, increase brand awareness, and generate new
business opportunities.
Working across digital advertising, social media, website content,
and marketing analytics, you will collaborate with colleagues and
subject-matter experts to develop engaging content and deliver effective
marketing campaigns that connect with our target audiences.
This is an excellent opportunity for an early-career marketing
professional who enjoys a varied and fast-paced environment, is comfortable
working across multiple digital platforms, and is eager to develop their skills
while contributing to the continued growth and success of PKF Antares.
Responsibilities
Digital Marketing & Campaigns
· Support the planning, setup, launch, and optimization
of digital marketing campaigns.
· Assist with paid advertising across Google Ads,
LinkedIn Ads, and Meta Ads, including audience targeting, ad copy, creative
coordination, and landing pages.
· Monitor leads, conversions, and campaign results;
identify trends and recommend improvements.
· Support lead-generation and remarketing initiatives.
Social Media Marketing
· Manage and maintain company social media channels,
particularly LinkedIn, Instagram, and other relevant platforms.
· Create and maintain a content calendar; draft,
schedule, and publish engaging, on-brand posts.
· Coordinate graphics, videos, and other social media
assets.
· Monitor engagement and identify opportunities to grow
reach and audience engagement.
Content, Website & SEO
· Assist with articles, insights, newsletters, case
studies, landing pages, and other marketing content.
· Publish and update website content, ensuring accuracy
and consistency with the brand.
· Apply basic SEO practices, including keyword use, page
titles, meta descriptions, and internal linking.
· Work with internal subject-matter experts to turn
technical knowledge into clear, accessible content.
Analytics & Reporting
· Monitor website, social media, and advertising
performance using Google Analytics 4, Google Ads, and platform analytics.
· Track key metrics such as website traffic, engagement,
leads, conversions, and campaign performance.
· Prepare regular marketing reports and recommend
opportunities to improve results.
Marketing & Business Development Support
· Support email, event, and targeted marketing
campaigns.
· Assist with campaign lists, presentations, marketing
collateral, and lead-generation activities.
· Coordinate with internal teams and external vendors as
required.
· Contribute to other marketing and business development
initiatives as assigned.
Qualifications
· Approximately 1–3 years of relevant marketing
experience, including internships or substantial hands-on digital marketing
experience.
· Bachelor’s degree or diploma in Marketing,
Communications, Business, Digital Marketing, or a related discipline.
· Strong understanding of digital marketing and social
media marketing.
· Working knowledge of Google Ads and online advertising
platforms.
· Experience managing business social media accounts,
particularly LinkedIn.
· Understanding of paid social advertising, particularly
LinkedIn Ads and/or Meta Ads.
· Basic knowledge of SEO, website optimization, and
Google Analytics or a similar analytics platform.
· Strong writing, editing, and communication skills,
with the ability to create clear, engaging content.
· Comfort using Microsoft 365, Canva, and content
management systems.
· Strong organizational and project-management skills,
with the ability to manage multiple campaigns and deadlines.
· Analytical mindset and ability to interpret marketing
performance data.
Assets
· Google Ads or Google Analytics certification.
· Experience with CRM or marketing automation platforms
such as HubSpot.
· Experience with WordPress or another content
management system.
· Basic video editing or graphic-design capabilities.
· Experience in B2B or professional-services marketing.
· Familiarity with AI tools for marketing research and
content development.
What We Offer
At PKF Antares, you’ll have the opportunity to grow your marketing
career in a collaborative and professional environment. You’ll contribute
ideas, work alongside experienced professionals, and see how your efforts
support brand awareness, client engagement, and business development.
· Career Development: Opportunities to expand your
skills and gain hands-on experience across digital marketing, content creation,
social media, and analytics.
· Collaborative Environment: Work with knowledgeable
professionals across teams and contribute to a range of marketing and business
development initiatives.
· Professional Growth: Develop your expertise through
practical experience, knowledge sharing, and ongoing learning opportunities.
· Competitive Compensation and Benefits: Compensation
and benefits package aligned with the role and experience.
Benefits:
- Dental
care
- Extended
health care
- Flexible
schedule
- Paid
time off
Please submit your resume through the PKF Antares careers page www.pkfantares.com or email HR@pkfantares.com
Work Location: In person, Toronto, Ontario